The Market classification summarises the search-interest pattern available for a product. It is a category, not a score out of 100 and not a judgement of whether the product is good or bad.
The four classifications
E — Evergreen flat: interest stays broadly steady through the year, without a meaningful recurring peak or trough. Timing has a smaller role.
ER — Evergreen with retail lift: there is a year-round baseline plus repeatable increases around retail or gifting periods. Interest remains present outside those peaks.
S — Truly seasonal: activity concentrates in particular periods, with extended quieter periods outside the active window.
V — Volatile/unclear: the pattern fluctuates unpredictably, or the data is too noisy, sparse or short for a confident classification.
Why a retail peak does not always mean seasonal
A product that sells year-round but attracts more interest around a gifting event can be ER. S describes a stronger dependence on a particular part of the year. Read the baseline as well as the highest point.
What to do with V or a missing classification
Inspect the query, region, active weeks and any data limitations. Avoid treating a small number of spikes as a reliable forecast. A missing classification means a usable result is unavailable; it is different from V, which is an assessment of an unclear pattern.
Use the category with your own results
Check the product’s verified sales, stock and margin before deciding when to promote it. Search behaviour can change and does not establish your future sales. Revisit the current assessment as new data becomes available.