Profit & Costs tab
The Profit & Costs tab helps you understand how profitable a product is based on the costs and margin settings used in your store, and where there may be room to improve profit performance.
It brings together your product price, costs, profit per sale, margin position, and AI guidance so you can quickly see how a product is performing and what action may help.
What this tab is for
Use this tab to:
understand your current profit position for a product
see how costs are affecting profit per sale and margin
compare your current margin against Sprintr’s recommended target
identify where changes to costs, pricing, or margin settings may improve performance
What you’ll see on the tab
1) Profit & Costs Score
A score from 0–100 showing how strong the product’s current profit position is based on the costs and margin settings being used for that store. This score helps you quickly see whether the product’s profit position looks strong, healthy, under pressure, or at risk.
2) AI Insight
A plain-English summary explaining the product’s current profit position.
This may highlight things such as:
whether your margin looks healthy
whether costs are putting pressure on profitability
whether the product is below target
what this likely means for your next step
3) Recommended actions
A short list of practical actions that may help improve the product’s profit position.
For example, Sprintr may recommend reviewing costs, adjusting pricing, or checking whether the current target margin is still right for the product.
4) Chat with Sprintr AI
Use Chat with Sprintr AI if you want more detail about what is affecting the product’s result.
For example, you could ask:
“What’s driving this Profit & Costs score?”
“Which costs are having the biggest impact?”
“Why is this product below target margin?”
“Would changing the price improve this product’s margin?”
5) Profit analysis cards
At the bottom of the tab, you’ll see the figures Sprintr is using for this product.
These may include:
Price
Shows the product price, and the sale price as well if the product is currently on sale.Total Costs
Shows the costs Sprintr is using in the calculation.Profit / Sale
Shows the profit per sale based on the margin type selected for the store.Margin %
Shows the current margin for the product and the target margin being used for comparison.
Understanding Total Costs
The Total Costs card shows the costs linked to the product and groups them into:
Product Costs
Selling Costs
Within those groups, costs may be shown by category and preset name.
Examples of costs that may appear include:
unit cost
packaging
labour
shipping
platform fees
marketing
This gives you a clearer picture of what is affecting profitability, rather than relying on one simple cost value alone.
If you wish to edit or add a cost, select 'Edit' to update the costs linked to the product. Depending on the product and store setup, you may be able to:
remove an existing cost
add a cost from a saved preset
add a new cost and save it as a preset
If a unit cost is being synced from your store and is locked, it will be editable here which will also update the cost on your connected store.
Understanding Profit / Sale
The Profit / Sale card shows profit per sale using the active margin type for that store.
Sprintr supports two margin types:
Contribution Margin
This is based on revenue minus:
product costs
selling costs
Gross Margin
This is based on revenue minus:
product costs only
The active margin type is set at store level in Account / Settings → Profit and Costs.
The other margin type may also be shown as a secondary reference to help you compare.
Understanding Margin %
The Margin % card shows:
the product’s current margin
the target margin being used for that product
The target margin may come from:
an AI-powered margin preset, or
a manual margin preset you have applied
This helps you see whether the product is above, near, or below target.
If supported for that product, you may be able to change the target margin by selecting a manual preset or creating a new one.
How it works
Sprintr’s Profit & Costs analysis uses the product’s current price, linked costs, selected margin type, and target margin to assess profitability.
This means the analysis is shaped by your own setup, including:
the margin type chosen for the store
the target margin applied
the costs linked to the product
whether the product is on sale
Because of this, changes to your cost presets, margin presets, or store margin type can affect what you see on this tab.
How this connects to pricing insights
Your Costs & Margin settings are also used elsewhere in Sprintr.
The target margin and active margin type help inform pricing analysis, so profit and pricing insights stay aligned.
For example, if you raise your target margin or add more selling costs, Sprintr may become more cautious about recommending lower prices.
When it updates
Profit & Costs analysis refreshes when Sprintr re-runs analysis for the product.
This may happen after events such as:
connecting your store
syncing product updates
changes to product pricing
changes to linked costs
updates to margin settings that are used in analysis