The Pricing & Competitors tab gives you a clear, practical view of whether your regular price is helping or hurting performance right now — using your recent sales, stock position, and market/competitor pricing (when available). The aim is to support confident pricing decisions without encouraging constant repricing.
What this tab is for
Use this tab to:
Understand if your regular price looks too high, too low, or broadly in line for the current situation
See how Sprintr’s view compares with competitor prices (based on your chosen competitor set/market sources)
Apply a suggested update quickly, and track what was changed
What you’ll see on the tab
1) Pricing Score (dial)
A quick alignment score (0–100) showing how closely your current regular price matches Sprintr’s latest recommendation for this product. This is designed as a stable “are we on track?” indicator, rather than a live repricing signal.
2) AI Insight (summary + rationale)
A short narrative explaining:
what Sprintr recommends (increase/decrease/no change), and
the key reasons behind it (sales/stock context and competitor landscape where available).
3) Price snapshot + suggested update
A compact table summarising:
the market/competitor benchmark (e.g. market average, when available)
your current regular/sale price
Sprintr’s suggested regular/sale update (sale guidance only appears when relevant)
a projected monthly impact estimate to help you weigh the trade-off
4) Recommended actions
A short checklist of next steps to help you decide what to do now (for example, adjust regular price, keep an eye on stock, or consider a limited promotion only if needed).
5) Actions you can take
Run Price Update – apply the suggested changes from Sprintr
Chat with Sprintr AI – ask questions about the recommendation (e.g. “What’s driving this?”, “Which competitors are most relevant?”)
6) Competitor Analysis list
A scrollable list of competitor listings used for context, showing:
competitor title and price (based on specific competitors you would have added when you connected your store)
the source (e.g. Google Shopping and Amazon and/or eBay if specified when you connected your store)
options to view more entries and open competitor links
a timestamp showing when competitor data was last refreshed
How it works (high level)
Sprintr starts with your reality first: recent sales behaviour and stock situation.
It then layers in competitor pricing where reliable data exists from your configured market sources.
Recommendations are intentionally conservative to avoid overreacting to short-term noise or creating operational overhead.
Guidance is produced per variant where relevant (because different sizes/packs can behave differently).
When it updates
Pricing and competitor analysis is kept current:
weekly, and
when Sprintr detects a meaningful pricing change.