Pricing & Competitors tab
The Pricing & Competitors tab helps you understand whether your current price is in the right place based on your recent sales, stock position, competitor context, and your current margin settings in Sprintr.
It is designed to support clear, confident pricing decisions without encouraging constant repricing. Alongside pricing guidance, it also shows how Sprintr is comparing your product against relevant competitor listings and what price change, if any, is recommended.
What this tab is for
Use this tab to:
understand whether your current regular price looks too high, too low, or broadly right for the current situation
see how your product compares with competitor pricing from your selected comparison set
understand how your target margin and margin type affect pricing guidance
apply a suggested update quickly
refine the competitor list and re-run the analysis if needed
What you’ll see on the tab
1) Pricing Score
A score from 0–100 showing how closely your current regular price matches Sprintr’s latest recommended regular price for the product.
This is designed as a stable alignment score rather than a live repricing signal. It
helps you see whether your current price is broadly on track with Sprintr’s latest view.
2) AI Insight
A plain-English summary explaining:
what Sprintr recommends
why that recommendation has been made
how recent sales, stock, competitor pricing, and margin settings are affecting the decision
This may include whether Sprintr recommends a price increase, a price decrease, or no change.
3) Price snapshot and suggested update
This section gives you a compact summary of the key pricing information Sprintr is using.
It may include:
competitor or market benchmark pricing, where available
your current regular price
your current sale price, if the product is on sale
Sprintr’s suggested regular price
Sprintr’s suggested sale price, where relevant
projected improvement guidance to help you understand the likely benefit of the recommendation
4) Margin details used in pricing
Pricing analysis now takes your profit settings into account.
Where relevant, the pricing module may also show:
the target margin currently being used
the margin type being used for pricing analysis
This helps explain why Sprintr may be more cautious or more flexible with a price recommendation.
For example, a tighter target margin or a fuller cost structure may reduce the room Sprintr sees for lowering price.
5) Recommended actions
A short list of practical next steps to help you decide what to do now.
For example, Sprintr may suggest that you:
update the regular price
hold the current price and monitor performance
review competitor relevance
revisit your costs or margin settings if margin pressure is limiting pricing flexibility
6) Actions you can take
You can take action directly from this tab.
Common actions include:
Run Price Update to apply Sprintr’s suggested pricing changes
Chat with Sprintr AI to ask follow-up questions about the recommendation
re-run the analysis after refining the competitor list
7) Competitor Analysis list
The Competitor Analysis section shows the competitor listings Sprintr is using as part of the pricing context.
This may include:
competitor product title
competitor price
source, such as Google Shopping, Amazon, or eBay
links to view the competitor listing
the time competitor data was last refreshed
How pricing analysis works
Sprintr starts with your product’s current trading position and then layers in competitor context where reliable data is available.
At a high level, pricing analysis can take into account:
your current regular price
your sale price, where relevant
recent sales behaviour
stock position
competitor pricing from your configured sources
the target margin set in Sprintr
the margin type selected for the store
This means Sprintr is not only looking at where competitors sit, but also at whether a price move still makes sense within your own margin setup.
How margin settings affect pricing
Sprintr’s pricing logic now uses the margin settings you have chosen in Account / Settings → Profit and Costs.
That includes:
the target margin currently in use
whether your store is using Contribution Margin or Gross Margin
This helps keep pricing guidance aligned with your profit settings.
For example:
if your target margin is higher, Sprintr may be less likely to recommend a lower price
if additional selling costs reduce your contribution margin, pricing guidance may become more cautious
if your current price change would take the product too close to your target margin, Sprintr may recommend holding instead
Refine the competitor list
You can refine the competitor list used for pricing comparison.
If Sprintr includes competitor products that you do not want to compare against, you can uncheck those entries and re-run the pricing analysis using the refined list.
This helps you keep the comparison set relevant and avoid distorted guidance caused by poor-match competitor products.
Use this when:
a competitor product is not like-for-like
the competitor item belongs to a different quality tier
the product match is weak or misleading
you want a cleaner comparison set before acting on the recommendation
After updating the selected competitor set, re-run the analysis so the pricing insight and recommendation reflect the revised comparison group.
Guidance by variant
Where relevant, Sprintr can generate pricing guidance at variant level rather than treating the entire product as if every option behaves the same way.
This helps improve the quality of recommendations for products with different sizes, packs, or versions.
When it updates
Pricing and competitor analysis is refreshed on a regular basis and when meaningful changes are detected.
This can include:
scheduled refreshes
meaningful pricing changes
updated competitor data
re-running the analysis after refining competitor selections
changes to the margin settings used in pricing logic
What you should take away
When you view the Pricing & Competitors tab, you should be able to understand:
whether your current price is aligned with Sprintr’s latest view
what market and competitor context is influencing the recommendation
how your margin settings are affecting pricing flexibility
whether you should change price now, hold, or refine the competitor comparison first
Sprintr’s aim is to help you make pricing decisions that are commercially sensible, margin-aware, and easy to act on.