The Profit and Costs page is where you manage the margin and cost settings Sprintr uses across your store. You can choose which margin type Sprintr should use for analysis, create reusable margin presets, add reusable cost presets, and apply those settings across products.

Use this page to:

This is an account-level settings page, not a per-product editing page. If you want to review the effect on an individual item, you’ll see that on the product’s Profit & Costs tab.

The page has three main sections:

Margin presets let you save target margin rules that can be reused across products. By default, AI optimised, which automatically sets a target margin for your product, is set. You can add as many manual margins as you wish and then allocate them across all listings or selected listings.

An AI-powered margin preset lets Sprintr set target margins dynamically rather than using one fixed percentage for every product.

You may see this shown with labels such as AI Optimized or Recommended.

A fixed margin preset is a manual target percentage that you define yourself.

For example:

In this section, you can:

This section controls which margin type Sprintr uses for analysis and targets for each store. The selected margin type becomes the default used across profit cards, margin cards, AI analysis, and related pricing logic.

Sprintr supports two margin types:

This is based on revenue minus:

This is based on revenue minus:

After changing a store’s margin type, click Apply to save. Changes are not saved automatically.

Cost presets let you define reusable costs that Sprintr can use in profit and margin calculations. These can then be applied across relevant products instead of being added manually one by one.

Sprintr groups costs into:

Within those groups, costs are organised into categories and individual cost items. Common examples include:

To create a new cost item, enter:

Then select Add to List.

A description field may also be available, depending on how the page is configured.

Each cost can be saved as either:

This lets you model both flat costs and variable costs more accurately.

Once a cost is saved, you can manage it from its category block. Depending on the setup, you may be able to update the amount, unit type, and other details inline. You can also apply saved costs across relevant products in the current store.

If your connected store already contains a cost-of-item or unit cost value, Sprintr may show a notice letting you link that value for use in profit calculations.

When Link to store cost of item is turned on:

When it is turned off:

If your marketplace does not provide cost-of-item data, this notice may not appear.

Some sections on this page let you apply a margin preset or cost rule more broadly.

This applies the selected preset or cost rule to all relevant products in the current store.

This lets you apply a preset or cost rule to selected listings rather than the whole store, where available.

These actions affect the current store context, not every store in your account.

The page is store-aware, so if you have more than one connected store, you can set the optimisation margin type separately for each store. Margin presets and cost presets can still be reused more broadly across your account.

Your settings on this page shape the way Sprintr analyses profit and pricing.

For example, Sprintr uses these settings to understand:

That means changes you make here can affect what you see on both the Profit & Costs tab and the Pricing & Competitors tab.

The Profit and Costs page is where you tell Sprintr how to think about profitability in your business.

Use it to:

The more accurately this page reflects your real costs and margin goals, the more useful your profit and pricing insights will be.