The Pricing score is an assessment out of 100 of your regular price against the available comparison evidence and recorded cost requirements. A higher score indicates a closer fit to those conditions; it does not guarantee sales.
Open the breakdown
On the listing’s Pricing tab, select View score breakdown. The panel shows market fit, cost-floor coverage and the calculation for this listing.
Use the listing’s breakdown to see which part is limiting its score.
What contributes to the score
Market fit: how close the compared regular price is to the supported comparable-price range. A price within the range has the strongest market fit; the fit falls as the price moves further outside it.
Cost-floor coverage: progress from break-even towards the minimum price needed for your target margin, when usable cost information is available. Below break-even, coverage is zero; at or above the target floor, it reaches 100%.
When both components are available, the score is market fit × cost-floor coverage, with coverage expressed as a fraction. For example, market fit of 80 and coverage of 75% give a score of 60. If usable cost-floor information is unavailable, the market assessment alone does not confirm that the product meets your margin target.
Interpret the bands
90–100: On target.
70–89: Close.
50–69: Needs tweak.
0–49: Significantly off.
Why the score or recommendation may surprise you
A profitable product can have a low Pricing score when its price is far from the comparable range. A market-aligned price can also score poorly if it does not cover the recorded costs and target. The recommendation can balance those competing requirements rather than simply copying the competitor average.
For products with variants, inspect the variant details and data coverage. Missing usable comparison data can produce an unavailable score, shown as a dash; that is different from zero.