The SEO Score shows how well your product listing is set up for search visibility and on-page conversion on WooCommerce.
It’s designed to answer one practical question:
“If someone searches for this type of product, how easy is it for search engines and buyers to understand, trust, and choose my listing?”
What the SEO Score is based on
Sprintr evaluates your listing across four core areas, each weighted by how much it typically affects visibility and conversion on your connected marketplace.
1) Title quality
Your title is one of the strongest SEO signals.
Sprintr looks at whether your title:
Clearly identifies what the product is
Reflects real buyer intent (not just keywords)
Includes a meaningful differentiator, such as material, benefit, or use case
Reads naturally, without keyword stuffing or vague phrasing
A strong title helps search engines understand your product and helps buyers decide quickly that they’re in the right place.
2) Description completeness and structure
Your description does more than rank — it converts.
Sprintr assesses whether your description:
Covers the key details buyers expect for this type of product
Explains features and benefits clearly
Is easy to scan (short paragraphs, sections, or bullets)
Includes trust-building information where relevant, such as returns, care, or certifications
Thin or poorly structured descriptions often reduce both visibility and buyer confidence.
3) Images and image SEO
Images affect both ranking and conversion.
Sprintr looks at:
Whether images are present and complete
The quality of image alt text
Whether filenames are descriptive rather than generic
Whether the image set supports buying decisions, not just appearance
A strong image set helps search engines understand the product and helps buyers feel confident before purchasing.
4) Tags relevance and coverage
Tags help reinforce what your product is and how it’s used.
Sprintr checks whether your tags:
Are relevant and specific
Cover product type, key attributes, and use cases
Avoid being too broad or repetitive
Well-chosen tags strengthen relevance without adding clutter.
How the scoring works
Each area contributes a set number of points:
Title: up to 30 points
Description: up to 35 points
Images: up to 25 points
Tags: up to 10 points
Together, these add up to a total SEO Score out of 100.
The score reflects coverage and quality, not perfection. Missing or weak elements reduce the score, while clear, complete listings score higher.
What the score ranges mean
85–100 — Strong SEO foundation
Your listing is clear, complete, and well-structured. Search engines and buyers can easily understand and trust what you’re offering.
70–84 — Good, with clear opportunities
Your listing is solid, but a few gaps are holding it back from stronger visibility or conversion. Small improvements can have an outsized impact.
50–69 — SEO gaps limiting performance
Key elements are present, but coverage or structure is inconsistent. Search engines and buyers may struggle to fully understand or trust the listing.
0–49 — Poor SEO readiness
Important information is missing or unclear. This significantly limits visibility and makes it harder for buyers to convert with confidence.
What the SEO Score does not use
To keep the score focused and actionable, it does not factor in:
Competitor listings or rankings
Sales performance or traffic levels
Advertising or promotions
Inventory or pricing strategy
Those areas are analysed separately in other Sprintr insights.
Why the score focuses on structure and completeness
SEO isn’t just about keywords.
Search engines prioritise listings that:
Clearly explain what the product is
Answer buyer questions upfront
Reduce uncertainty and friction
That’s why Sprintr focuses on clarity, completeness, and trust signals, not just keyword density.
Can I improve my SEO Score?
Yes — and the recommendations beneath the score show you exactly where to focus.
Common improvements include:
Making the title clearer and more specific
Expanding or restructuring the description
Improving image alt text and filenames
Adding or refining tags to better reflect how buyers search
In short
Sprintr’s SEO Score shows how ready your listing is to be found and chosen — not just how many keywords it contains.
Examples:
Example 1 — High SEO Score (Strong foundation)
SEO Score: 92 — Strong SEO foundation
What this listing looks like:
Title clearly states the product and use case (e.g. material + product type + benefit)
Description is well structured with sections or bullets and answers common buyer questions
Multiple images with descriptive filenames and helpful alt text
Tags are specific and relevant, covering product type and key attributes
Why it scores well:
Search engines and buyers can quickly understand what the product is, why it’s valuable, and whether it’s right for them.
Typical next step:
Maintain consistency as you add new listings
Apply the same structure across similar products
Example 2 — Good score with quick wins
SEO Score: 76 — Good, with clear opportunities
What this listing looks like:
Title is clear but slightly generic
Description covers the basics but is missing a few buyer details
Images are present, but alt text or filenames could be stronger
Tags are relevant but limited in number
Why it’s held back:
The core information is there, but a few gaps reduce clarity and confidence.
Typical improvements:
Make the title more specific
Add a short section to the description answering common buyer questions
Improve image alt text and filenames
Example 3 — SEO gaps limiting performance
SEO Score: 58 — SEO gaps limiting performance
What this listing looks like:
Title is very short or vague
Description is brief and hard to scan
Only one or two images, with missing or generic alt text
Few tags, or tags that are too broad
Why the score is lower:
Buyers and search engines may struggle to fully understand the product or trust the listing.
Typical improvements:
Rewrite the title to clearly describe the product and its use
Expand the description with features, benefits, and key details
Add more images and improve alt text
Add specific, relevant tags
Example 4 — Poor SEO readiness
SEO Score: 34 — Poor SEO readiness
What this listing looks like:
Generic or unclear title
Very minimal description or placeholder text
Missing images or images without alt text
No tags or irrelevant tags
Why this matters:
Important information is missing, which limits visibility and makes buyers hesitant.
Typical improvements:
Clarify what the product is in the title
Add a complete, structured description
Upload images and ensure they have descriptive alt text
Add relevant tags that match how buyers search
Example 5 — Why two similar products can score differently
Product A: SEO Score 82
Clear title and structured description
Strong image set
Thoughtful tags
Product B: SEO Score 61
Similar product, but:
Shorter title
Thinner description
Fewer images
Generic tags
Key takeaway
The score reflects how clearly the product is presented, not just what the product is.