SEO & Content — FAQs
1) What is Sprintr’s SEO & Content analysis trying to answer?
It’s designed to answer one core question: “Based on what’s in this listing right now, how easy is it for buyers to find it — and how confident will they feel when they land on it?”
This is an assessment step. Sprintr looks only at your current listing assets and their existing data, using marketplace-specific best practices for the channels you’ve connected.
2) When does the SEO & Content analysis run?
Sprintr keeps SEO feedback up to date automatically. The SEO & Content analysis runs:
When you first connect your store
When a new listing is added
Any time listing content changes (such as title, description, images, or tags)
This ensures the insight reflects the current state of the listing, not an outdated snapshot.
3) What does Sprintr review in my listing?
Sprintr reviews the parts of your listing that most directly affect search visibility and on-page conversion, based on what’s already present:
Title
Description
Images (and their existing metadata where supported)
Tags or similar discoverability fields (where supported)
4) What does Sprintr look for in my title?
Sprintr checks whether your title:
Clearly identifies what the product is
Uses natural, buyer-relevant language
Includes a meaningful differentiator where appropriate
This helps search systems match your listing correctly and helps buyers decide whether to click.
5) What does Sprintr look for in my description?
Sprintr assesses your description for:
Completeness of buyer-critical information for this product type
Clear structure that’s easy to scan
Language that explains benefits without over- or under-selling
Missing or hard-to-scan information is one of the most common reasons buyers hesitate.
6) How does Sprintr analyse images?
Sprintr reviews your current image set and the data attached to it (where supported), including:
Whether images exist and are sufficient in number
Whether alt text, titles, or descriptions are present
Whether filenames or labels are descriptive rather than generic
Whether the images cover what buyers usually need to see (main view, details, context, scale where relevant)
This analysis focuses on coverage and clarity, not aesthetic preference.
7) What does Sprintr check about tags?
Where the marketplace supports tags (or similar fields), Sprintr checks whether your tags:
Are relevant and specific
Reflect how buyers search
Avoid being overly broad or redundant
Tags are treated as supporting signals, not a substitute for strong titles and descriptions.
8) What does the SEO & Content insight include?
Sprintr combines its checks into:
A single SEO & Content Score
A short, plain-English explanation of what’s helping or holding the listing back
Three prioritised recommendations
The insight is designed to be decisive and practical, so you can quickly see whether the listing is broadly sound or needs attention.
9) What will Sprintr do—and not do—during the SEO & Content analysis?
Sprintr will:
Use only the content and asset data currently on your listing
Apply marketplace-specific best-practice checks
Assess both visibility and buyer confidence
Sprintr won’t:
Rewrite your copy during the analysis
Generate new images or video at this stage
Invent missing information
Assume performance outcomes beyond what the listing content supports
Generation and changes only happen if you choose to run optimisation afterwards.
10) How does this connect to “Run optimisation”?
If the analysis shows gaps or weaknesses, Sprintr may recommend Run optimisation as the next step. That’s when Sprintr can:
Improve copy
Enhance images and video
Apply correct metadata for the marketplace
The analysis step simply shows where you stand right now and whether optimisation is worth running.
SEO Score — FAQs
11) What does the SEO Score represent?
The SEO Score shows how well your product listing is set up for:
Search visibility, and
On-page conversion (clarity and confidence once a buyer lands)
It’s designed to answer: “If someone searches for this type of product, how easy is it for search engines and buyers to understand, trust, and choose my listing?”
12) What is the SEO Score based on?
Sprintr evaluates your listing across four core areas:
Title quality
Description completeness and structure
Images and image SEO (including alt text/filenames where supported)
Tag relevance and coverage (where supported)
Each area is weighted based on how much it typically affects visibility and conversion.
13) How does the scoring work?
Each area contributes points to a total score out of 100:
Title: up to 30
Description: up to 35
Images: up to 25
Tags: up to 10
The score reflects coverage and quality, not perfection. Missing or weak elements reduce the score, while clear and complete listings score higher.
14) What do the SEO Score ranges mean?
85–100 — Strong SEO foundation Your listing is clear, complete, and well-structured. Search engines and buyers can easily understand and trust what you’re offering.
70–84 — Good, with clear opportunities Your listing is solid, but a few gaps are holding it back. Small improvements can have an outsized impact.
50–69 — SEO gaps limiting performance Key elements are present, but coverage or structure is inconsistent. Search engines and buyers may struggle to fully understand or trust the listing.
0–49 — Poor SEO readiness Important information is missing or unclear. This significantly limits visibility and makes it harder for buyers to convert with confidence.
15) What does the SEO Score not use?
To keep the score focused and actionable, it does not factor in:
Competitor listings or rankings
Sales performance or traffic levels
Advertising or promotions
Inventory or pricing strategy
Those areas are analysed separately in other Sprintr insights.
16) Why does Sprintr focus on structure and completeness instead of keywords alone?
SEO isn’t just about keywords. Search engines tend to prioritise listings that:
Clearly explain what the product is
Answer buyer questions upfront
Reduce uncertainty and friction
That’s why Sprintr focuses on clarity, completeness, and trust signals—not keyword density.
17) Can I improve my SEO Score?
Yes — and the recommendations beneath the score show where to focus. Common improvements include:
Making the title clearer and more specific
Expanding or restructuring the description
Improving image alt text and filenames (where supported)
Adding or refining tags to better reflect how buyers search (where supported)
18) What should I take away from the SEO & Content analysis?
When you see an SEO & Content analysis from Sprintr, you can be confident that:
It reflects the current state of your listing, not hypothetical improvements
It’s grounded in marketplace-specific best practices
It highlights the few issues most likely to affect visibility and conversion
It gives a clear signal on whether action is needed
Sprintr’s goal at this stage is clarity: understand what you have, how it performs structurally, and whether it’s holding you back — before you change anything.