Sprintr’s Market Intelligence classification is a simple signal that describes how timing behaves for your product — not how well it’s selling.
It’s designed to answer one question:
“Does this product sell steadily all year, or does timing matter?”
When this classification runs
Sprintr keeps market timing insights up to date automatically.
The Market Intelligence classification runs:
Weekly, from the point you first connect your store
Whenever a new listing is added
This ensures the classification reflects the latest timing patterns, without requiring you to monitor trends yourself.
What Sprintr looks at to classify the market
Sprintr combines timing data with repeatability checks to form a clear, cautious classification.
1) Search timing patterns
Sprintr analyses how often people are looking to buy this type of product over time, using Google Trends.
It looks for:
Whether activity stays steady
Whether it lifts around retail or gifting periods
Whether it concentrates into specific parts of the year
Or whether the pattern is too noisy to call confidently
These patterns are treated as relative timing signals, not volume forecasts.
2) Repeatability over time
The classification is based on shape and consistency, not single spikes.
Sprintr checks whether:
Similar patterns appear year after year
Quieter periods stay structurally quieter
Stronger periods return in a predictable way
If the pattern isn’t repeatable, Sprintr avoids forcing a classification.
3) Retail awareness (important distinction)
Sprintr distinguishes between:
Products that truly only work in certain seasons, and
Products that sell year-round but get a temporary retail lift
A retail boost on its own does not make a product seasonal.
4) Caution with incomplete data
If the most recent trend data is still settling, Sprintr treats it as directional only.
When the pattern isn’t clear enough yet, Sprintr chooses caution over confidence.
What the classifications mean
Sprintr assigns one of the following labels:
ER — Sells year-round, with extra attention needed during retail periods.
There’s steady activity throughout the year, with clear lifts around gifting or retail moments.
S — Works best in specific parts of the year
Most activity is concentrated into certain periods, with long quieter stretches in between.
E — Timing plays a small role in performance
Activity stays broadly steady, with no meaningful recurring peaks or troughs.
V — Pattern not clear yet — treat timing carefully
The data is noisy, incomplete, or too short to classify confidently.
What the classification does not mean
The classification:
Is not a prediction of sales or revenue
Does not judge product quality or pricing
Does not reflect short-term performance swings
It’s a timing awareness label, not a performance score.
In short
Sprintr’s Market Intelligence classification tells you whether timing matters for this product — and how carefully you should treat it.
It updates automatically as new listings are added and as fresh timing data becomes available, so you can stay aware of shifts without constantly checking trends yourself.