Sprintr’s Market Intelligence analysis is designed to answer one core question:
“Given how people look for this type of product over time, when should you lean in, when should you be cautious, and when is it smarter to ease back or reset?”
This is not about forecasting sales or chasing trends.
It’s about timing awareness — understanding when mistakes are more likely, and when conditions are quietly working in your favour.
What Sprintr looks at (at a high level)
Sprintr combines two sources of information to build a clear picture of market timing.
1) How buyer search behaviour changes over time
Sprintr analyses long-range Google Trends data for the product’s core search term.
It looks for:
Periods where people are consistently looking to buy
Recurring lifts that happen around certain times of year
Quieter stretches where activity reliably drops back
Patterns that repeat versus movement that looks noisy or unclear
This data is treated as relative timing, not volume.
Sprintr is not asking “how big is this market?” but “when does timing matter most?”
2) How important this product is to your business
Sprintr then layers in your real product performance to understand commercial relevance.
This helps ensure the insight is grounded in reality:
Timing matters more for products that meaningfully contribute to revenue
It matters less for products that are occasional or peripheral
Revenue is used for context only — not to predict outcomes or make promises.
How Sprintr classifies the market pattern
Based on the trend shape over time, Sprintr classifies the product into one of four timing patterns.
You’ll see the classification shown as a simple label, but the value is in the explanation and advice that follows.
Evergreen with retail lift (ER)
Products that sell year-round, but see predictable lifts around gifting or retail moments.Truly seasonal (S)
Products where activity concentrates into a clear part of the year, with extended quieter periods outside it.Evergreen flat (E)
Products with broadly steady activity across the year, where timing plays a minor role.Volatile or unclear (V)
Products where patterns are noisy, inconsistent, or the data isn’t strong enough to be confident.
Sprintr is deliberately conservative here.
If the pattern isn’t clear, it won’t force a label.
How Sprintr forms the insight you see
Sprintr turns the pattern into one clear market-timing insight, not a chart or report.
That insight:
Describes when the market tends to be more active and when it’s quieter
Explains why that timing matters for this product
Highlights where caution is sensible, especially around pricing and expectations
If the most recent data point is incomplete, Sprintr flags that calmly and treats recent movement as directional only.
What Sprintr will and won’t do in this analysis
Sprintr will
Focus on timing, seasonality, and recurring patterns
Use plain, everyday commercial language
Help you avoid common timing-related mistakes
Keep the advice easy to act on as one person
Sprintr won’t
Forecast sales or revenue
Claim exact outcomes or predict winners
Infer competitor behaviour
Assume advertising tactics, staffing, or operational setups
Turn the insight into a process, checklist, or playbook
This is judgement-led advice, not execution planning.
How to use the recommendations
The three recommendations that follow the insight are intentionally light-touch.
They’re designed to:
Help you get ready at the right time
Encourage margin awareness when timing tightens
Remind you when it’s sensible to step back and reset
They’re not instructions to implement systems or controls — just experienced guidance to keep in mind as conditions change.
What you should take away
When you see a Market Intelligence insight from Sprintr, you can be confident that:
It’s about when, not how much
It reflects real, recurring patterns — not short-term noise
It’s cautious where data is unclear
It’s designed to help you avoid timing-related mistakes, not create extra work
Sprintr’s aim here is simple:
Help you move in step with the market — and avoid pushing too hard when timing isn’t on your side.