1) What is Sprintr’s Market Intelligence analysis trying to answer?
It’s designed to answer one core question: “Given how people look for this type of product over time, when should you lean in, when should you be cautious, and when is it smarter to ease back or reset?”
This isn’t about forecasting sales or chasing trends. It’s about timing awareness—understanding when mistakes are more likely, and when conditions are quietly working in your favour.
2) What does Sprintr use to build the Market Intelligence insight?
Sprintr combines two sources of information:
Long-range search behaviour over time (using Google Trends for the product’s core search term)
How commercially important the product is in your business (to keep the insight grounded and prioritised)
This keeps the output practical: it focuses attention where timing matters most.
3) What does Sprintr look for in search behaviour over time?
Sprintr analyses long-range Google Trends data and looks for:
Periods where people are consistently searching for this type of product
Recurring lifts around certain times of year
Quieter stretches where activity reliably drops back
Patterns that repeat vs movement that looks noisy or unclear
This data is treated as relative timing, not market size. The question is not “how big is this market?” but “when does timing matter most?”
4) How does Sprintr use my business context in this insight?
Sprintr layers in how important the product is to your business, so timing guidance stays grounded:
Timing matters more for products that meaningfully contribute to revenue
Timing matters less for products that are occasional or peripheral
This is used for context only—it’s not used to predict outcomes or make promises.
5) What is the Market Intelligence “classification”?
The classification is a simple label that describes the product’s timing pattern—not how well it’s selling.
It helps answer: “Does this product sell steadily all year, or does timing matter?”
Sprintr is deliberately conservative. If the pattern isn’t clear, it won’t force a confident label.
6) What are the timing classifications and what do they mean?
Sprintr assigns one of four labels:
ER — Evergreen with retail lift Sells year-round, but has predictable lifts around gifting or retail moments.
S — Truly seasonal Activity concentrates into a clear part of the year, with extended quieter periods outside it.
E — Evergreen flat Activity is broadly steady across the year, where timing plays a minor role.
V — Volatile or unclear Patterns are noisy, inconsistent, or the data isn’t strong enough to be confident.
7) How does Sprintr decide which classification to use?
Sprintr classifies timing based on:
Shape and consistency over time (not single spikes)
Repeatability (whether similar patterns return predictably year after year)
Whether quieter periods stay structurally quieter
Retail awareness (a retail boost alone doesn’t necessarily make a product seasonal)
If the pattern isn’t repeatable or clear enough, Sprintr defaults to caution.
8) What happens if the latest trend data is incomplete or still settling?
If the most recent data point is incomplete, Sprintr flags that calmly and treats recent movement as directional only.
When the pattern isn’t clear enough yet, Sprintr chooses caution over confidence.
9) What does the Market Intelligence insight include?
Sprintr turns the pattern into one clear, readable market-timing insight (not a chart or report). It typically:
Describes when the market tends to be more active and when it’s quieter
Explains why that timing matters for this product
Highlights where caution is sensible, especially around pricing and expectations
10) What will Sprintr do—and not do—in Market Intelligence?
Sprintr will:
Focus on timing, seasonality, and recurring patterns
Use plain, everyday commercial language
Help you avoid common timing-related mistakes
Keep advice easy to act on
Sprintr won’t:
Forecast sales or revenue
Claim exact outcomes or predict winners
Infer competitor behaviour
Assume advertising tactics, staffing, or operational setups
Turn the insight into a process, checklist, or playbook
This is judgement-led advice, not execution planning.
11) How should I use the three recommendations in Market Intelligence?
They’re intentionally light-touch. They’re designed to help you:
Get ready at the right time
Stay margin-aware when timing tightens
Recognise when it’s sensible to step back and reset
They’re not instructions to build systems or add extra monitoring.
12) When does the Market Intelligence classification run?
Sprintr keeps market timing insights up to date automatically. The classification runs:
Weekly, from the point you first connect your store
Whenever a new listing is added
This helps you stay aware of timing patterns without checking trends yourself.
13) What does the classification not mean?
The classification:
Is not a prediction of sales or revenue
Does not judge product quality or pricing
Does not reflect short-term performance swings
It’s a timing awareness label, not a performance score.
14) What should I take away from Market Intelligence?
When you see a Market Intelligence insight from Sprintr, you can be confident that:
It’s about when, not how much
It reflects recurring patterns, not short-term noise
It’s cautious when data is unclear
It’s designed to help you avoid timing-related mistakes without creating extra work
Sprintr’s aim is simple: help you move in step with the market—and avoid pushing too hard when timing isn’t on your side.