1) What does the Pricing and Cometitor Analysis do?
It’s designed to answer one core question: “Given how this product is selling right now, your stock position, and what similar products are priced at — is your regular price helping or hurting you?”
It’s not about chasing the lowest price or forcing constant changes. It’s about helping you hold the right price for your current situation with confidence.
2) What information does Sprintr use to analyse pricing?
Sprintr brings together three perspectives:
Your real selling situation (recent sales behaviour and what your stock position allows)
Competitor pricing (when reliable data is available)
Practical pricing safety (to avoid risky or high-maintenance tactics)
3) How does Sprintr use my sales and stock data?
Sprintr starts with what’s actually happening in your store and considers:
Recent sales behaviour (whether sales are rising, steady, falling, or unclear)
Your stock position (whether you have flexibility or pressure)
Whether your current regular price looks like it’s creating friction or leaving value behind
This keeps guidance grounded in your reality, not generic benchmarks.
4) How does competitor pricing work in Sprintr?
Sprintr compares your regular price to similar listings using the competitor set you control.
When you connect your store, you can:
Select up to four competitors to benchmark against (via Google Shopping)
Specify whether Amazon and/or eBay are part of your market
Update these settings at any time
When reliable competitor pricing exists, Sprintr uses it to understand whether your regular price is:
Higher than similar listings
Lower than similar listings
Or broadly in line
Being higher or lower is not automatically “good” or “bad” — it depends on your sales and stock position.
5) What happens if there isn’t enough competitor pricing data?
If there isn’t enough reliable competitor data for a product, Sprintr will be explicit and won’t draw competitor-based conclusions.
6) Does Sprintr try to undercut competitors or reprice constantly?
No. Sprintr is deliberately conservative and avoids:
Overreacting to short-term noise
Strategies that rely on constant monitoring
Heavy discounting as a first move
Changes that add operational stress
The goal is a price you can hold confidently, not one that needs daily attention.
7) What kind of recommendations does Sprintr give?
Sprintr suggests an updated Regular price for your product. If your product is currently on sale, it will also suggest an updated Sale price.
8) Are recommendations different for products with variants?
Yes. Sprintr produces guidance per variant, because different sizes/packs/attributes sometimes need different handling.
9) Will Sprintr recommend changes to my sale price?
Only if the product is currently on sale.
If you are on sale: Sprintr may provide guidance for both Regular and Sale.
If you are not on sale: Sprintr focuses on the Regular price and will not recommend a sale price as a numeric action.
Promotions may be mentioned in the narrative as an optional secondary tactic, but never as the main next step.
10) Does Sprintr check that variant prices still make sense together?
Yes—where it matters. If your listing has multiple sizes/packs, Sprintr checks that recommendations don’t accidentally break sensible relationships (for example, a larger pack shouldn’t end up priced below a smaller one).
11) What is the confidence level and how should I use it?
Each variant receives a confidence level, which is used within Sprintr when determining price recommendations.
It reflects how strong and complete the underlying signals are (for example: enough competitor coverage, clearer sales patterns, and a clearer stock position). Lower confidence doesn’t mean “wrong”—it means the call is less certain and should be treated more cautiously.
You won’t see this number directly, but it helps Sprintr avoid overconfident recommendations and keep suggested changes measured and appropriate.
12) How often does Sprintr run pricing and competitor analysis?
Sprintr runs the pricing and competitor analysis:
Automatically on a weekly basis, and
Any time your pricing meaningfully changes (including after a price update that moves far from the AI suggestion)
This keeps guidance aligned to your current reality, not a stale snapshot.
13) What happens when I click “Run Price Update”?
A modal opens that shows your current and suggested prices:
Regular price (current + suggested)
Sale price (current + suggested, only if you’re currently on sale)
You can apply Sprintr’s suggested prices as-is, or edit them before updating your marketplace.
14) What if I’m not currently on sale?
Sprintr will only suggest a Regular price change, but you’ll still see a Sale input so you can add one if you choose.
15) What happens after I apply the update?
Sprintr confirms success as soon as the marketplace confirms the change.
The original insight remains a historical record of what Sprintr recommended at the time.
Sprintr stores what you actually applied (Regular, and Sale where relevant).
16) What does the Pricing Score represent?
The Pricing Score dial represents Regular price alignment only.
That’s deliberate: it keeps the mental model stable and prevents sale edits from “breaking the win” when you did the right thing on regular pricing.
If a product is on sale, Sprintr shows a separate sale status indicator (matched vs modified), but it does not drive the main dial.
17) How is the Pricing Score calculated?
The Pricing Score is a deterministic “distance from Sprintr target” score:
Sprintr converts the AI’s direction + percent-range bucket into an internal regular-price target (using a consistent midpoint per range).
The score is based on how close your current regular price is to that target.
Confidence softens the penalty: lower confidence means the score drops less harshly when you’re off-target.
If a product has multiple variants, Sprintr calculates per-variant alignment and combines them into a single product score, weighted toward the variants with more commercial impact.
18) What happens to my score if I apply Sprintr’s suggested regular price?
Your Pricing Score becomes 100 (fully aligned).
19) What if I apply a slightly different regular price than suggested?
Your score updates based on how close your chosen regular price is to Sprintr’s target. You don’t need to follow the recommendation perfectly to stay in a strong position.
20) When will Sprintr re-run pricing AI after I update prices?
Sprintr only re-runs pricing analysis if the applied outcome meaningfully diverges from the recommendation (to avoid stale guidance):
If your applied regular price is more than 5% away from the suggested regular target → Sprintr queues a re-run.
If it’s within 5% → no re-run; the score updates locally.
If you’re on sale:
If Regular matches but your applied Sale price is more than 5% away from the suggested sale target → Sprintr queues a re-run.
If the sale difference is within 5% → no re-run; Sprintr updates the sale indicator only.
21) What do the Pricing Score ranges mean?
90–100 — On target: Your regular price is aligned (or extremely close) to Sprintr’s current recommendation.
70–89 — Close: You’re near the target. A small tweak would fully align you, but nothing is urgent.
50–69 — Needs a tweak: Your regular price is clearly off target. A considered adjustment is recommended.
0–49 — Significantly off: Your regular price is far from where Sprintr believes it should be right now. Action is strongly recommended.
22) What is the Pricing Score not trying to do?
To keep the score stable and trustworthy, it is not designed to:
Reward being the cheapest
Optimise around promotions by default
Push constant repricing
Treat a sale as the main lever
It’s about regular price alignment with your situation and Sprintr’s current view.