Pricing & Competitors FAQ
1) What does Pricing & Competitors analysis do?
Pricing & Competitors analysis helps you understand whether your current price is in the right place for the product’s current situation.
It is designed to answer a practical question:
Given how this product is selling, how much stock you have, what similar products are priced at, and the margin settings you’ve chosen — is your current price helping or hurting performance?
It is not designed to chase the lowest price or encourage constant repricing. The aim is to help you make clear, commercially sensible pricing decisions you can hold with confidence.
2) What information does Sprintr use to analyse pricing?
Sprintr brings together the main signals that matter for pricing decisions.
These can include:
your current regular price
your current sale price, where relevant
recent sales behaviour
stock position
competitor pricing, where reliable data is available
your target margin
the margin type selected for the store
This helps Sprintr balance market context with your own profitability setup.
3) How does Sprintr use my sales and stock data?
Sprintr starts with what is happening in your own store.
It looks at signals such as:
whether recent sales appear to be rising, steady, falling, or unclear
whether your stock position gives you flexibility or creates pressure
whether your current price may be creating friction or leaving value behind
This keeps pricing guidance grounded in your real selling situation rather than generic benchmarks.
4) How does competitor pricing work in Sprintr?
Sprintr compares your product against relevant competitor listings where reliable data is available.
This comparison helps Sprintr understand whether your price currently sits:
above similar products
below similar products
broadly in line with the market
That comparison is used as context, not as a rule on its own. A product being higher or lower than competitors is not automatically good or bad. Sprintr looks at that in combination with your sales, stock, and margin setup.
5) Can I refine the competitor list?
Yes.
If Sprintr includes competitor products you do not want to compare against, you can uncheck those entries and re-run the analysis using a more relevant comparison set.
This is useful when a competitor listing:
is not a close match
belongs to a different quality tier
would distort the comparison if left included
Once you re-run the analysis, Sprintr updates the pricing insight using the refined competitor set.
6) What happens if there isn’t enough competitor pricing data?
If there is not enough reliable competitor data for a product, Sprintr will be explicit and will avoid drawing strong competitor-based conclusions.
That helps keep the pricing guidance more stable and trustworthy.
7) How do my margin settings affect pricing?
Sprintr’s pricing analysis now uses the settings from Account / Settings → Profit and Costs.
That includes:
the target margin currently being used
whether the store is using Contribution Margin or Gross Margin
This helps keep pricing guidance aligned with your profit settings.
For example:
if your target margin is higher, Sprintr may be less likely to recommend a lower price
if additional selling costs reduce your contribution margin, Sprintr may be more cautious about price reductions
if a product is already close to its target margin, Sprintr may recommend holding rather than lowering price further
8) Does Sprintr use my costs in pricing analysis?
Yes — indirectly through your margin setup.
Sprintr does not treat pricing as separate from profitability. If your cost structure affects margin, that can affect the pricing recommendation too.
For example, if selling costs or other added costs are making the product less profitable, Sprintr may see less room for a price decrease. This helps pricing and profit guidance stay aligned.
9) Does Sprintr try to undercut competitors or reprice constantly?
No.
Sprintr is deliberately measured and avoids:
overreacting to short-term noise
pushing constant repricing
relying on heavy discounting as a first move
making recommendations that create unnecessary operational stress
The goal is to help you hold the right price for the current situation, not create a pricing strategy that needs daily attention.
10) What kind of recommendations does Sprintr give?
Sprintr suggests an updated Regular price for the product.
If the product is currently on sale, Sprintr may also suggest an updated Sale price.
The recommendation is designed to reflect competitor context, sales behaviour, stock position, and your current margin settings together, rather than relying on a single signal alone.
11) Are recommendations different for products with variants?
Yes.
Where relevant, Sprintr can produce pricing guidance at variant level, because different sizes, packs, or attributes can behave differently and may need different handling.
12) Will Sprintr recommend changes to my sale price?
Only if the product is already on sale.
If the product is on sale, Sprintr may provide guidance for both Regular and Sale
If the product is not on sale, Sprintr focuses on the Regular price
Promotions may still be mentioned in the narrative as an optional secondary tactic, but they are not treated as the main recommendation.
13) Does Sprintr check that variant prices still make sense together?
Yes, where relevant.
If a product has multiple sizes, packs, or versions, Sprintr helps avoid recommendations that would break sensible pricing relationships across those options.
14) What is the Pricing Score?
The Pricing Score shows how closely your current Regular price aligns with Sprintr’s latest recommended Regular price for that product.
It is designed as a stable alignment score rather than a live repricing signal. The score is about how close your current regular price is to Sprintr’s current view, not whether you are the cheapest in the market.
15) Does the Pricing Score use the sale price too?
No — the main Pricing Score is based on Regular price alignment only.
If a product is on sale, sale guidance may still appear on the tab, but the main dial is there to keep the pricing signal stable and easy to follow.
16) How is the Pricing Score calculated?
The Pricing Score is based on how close your current regular price is to Sprintr’s internally analysed target for that product.
In simple terms:
if your current regular price is very close to Sprintr’s target, your score will be high
if it is further away, the score will be lower
For products with multiple variants, Sprintr combines the variant-level alignment into one product score.
17) What happens to my score if I apply Sprintr’s suggested regular price?
If you apply Sprintr’s suggested regular price exactly, your Pricing Score becomes 100, meaning fully aligned.
18) What if I apply a slightly different regular price?
Your score updates based on how close your chosen price is to Sprintr’s target.
You do not need to follow the recommendation perfectly for the score to remain strong. A small difference may still keep you in a healthy position.
19) What do the Pricing Score ranges mean?
90–100 — On target
Your regular price is aligned, or extremely close to Sprintr’s current recommendation.
70–89 — Close
Your regular price is near the target. A small adjustment could improve alignment, but nothing looks urgent.
50–69 — Needs a tweak
Your regular price is clearly away from Sprintr’s current view. A considered adjustment is likely worth reviewing.
0–49 — Significantly off
Your regular price is far from where Sprintr currently believes it should be. Action is likely worth considering.
20) How often does Sprintr run pricing and competitor analysis?
Pricing and competitor analysis can run:
when your price changes - whether from within Sprintr or your connected store
when competitor data is refreshed - once a month
when you re-run the analysis after refining competitor selections
when relevant margin settings affect the pricing logic
This helps keep pricing guidance aligned with the current state of the product rather than a stale snapshot.
21) What happens when I click “Run Price Update”?
A modal opens showing your current and suggested prices.
This may include:
current and suggested Regular price
current and suggested Sale price, where relevant
From there, you can apply Sprintr’s suggested prices or edit them before sending the update to your marketplace.
22) What if I’m not currently on sale?
If the product is not on sale, Sprintr focuses on the Regular price recommendation.
Sale pricing is not treated as the primary action in that situation.
23) What happens after I apply the update?
Once the marketplace confirms the change, Sprintr shows success and stores what you actually applied.
The original pricing insight remains as a historical record of what Sprintr recommended at that time.
24) When will Sprintr re-run pricing analysis after I update prices?
Sprintr may re-run pricing analysis when the applied outcome meaningfully differs from the recommended one, or when other important pricing inputs change.
This helps avoid stale guidance while also avoiding unnecessary re-processing after very small differences.
25) What is the Pricing Score not trying to do?
To keep the score stable and useful, it is not designed to:
reward being the cheapest
optimise around promotions by default
push constant repricing
treat sale price as the main lever
It is there to show how aligned your current regular price is with Sprintr’s latest pricing view for the product.