Profit and margin describe different views of the same recorded economics. Profit is an amount per sale; margin is that profit as a percentage of selling price.
Gross and contribution margin
Gross profit: selling price minus product costs, such as the unit cost and production costs.
Contribution profit: selling price minus product costs and selling costs, such as marketplace fees or advertising costs you have recorded.
Margin percentage: the selected profit amount divided by the selling price, multiplied by 100.
For example, a £20 item with £8 of product costs and £2 of selling costs has £12 gross profit and a 60% gross margin. Its contribution profit is £10 and its contribution margin is 50%. This example assumes those are the complete recorded costs.
Which margin does Sprintr use?
Open Profit & Costs, choose Store settings and check the selected Store. Optimisation Margin Type chooses gross or contribution margin for that store’s analysis and target comparisons. The default is contribution margin. Changing this setting can change the assessment even when the selling price stays the same; read the confirmation before applying it.
Check the correct store’s margin calculation and unit-cost sync separately. Callouts 3 and 4 show the controls described in the setup guide.
Compare with the target
Sprintr Auto Target uses Sprintr’s recommended target for the listing. Custom Target uses a percentage you chose or a saved margin target you applied. On the listing’s Profit tab, look for Using Sprintr Auto Target or Using Custom Target to identify the active source. A card marked Previous target is not the one currently used. Assigning a target changes the assessment benchmark; it does not change the selling price or actual costs.
Check a listing against its target
Open the product’s Profit tab and compare its current margin with the active target. For a product with variants, check the relevant variant’s price and costs. To find listings below target or selling at a loss across your stores, use Profit & Costs → Margin targets and open View listings on a target card. Missing price, cost or target information can limit the assessment; investigate the explanation rather than treating it as zero.
Keep your costs current
Revisit the setup when supplier prices, fees or fulfilment arrangements change. Fixed per-item costs and percentage costs behave differently when you change a price, so check the cost type as well as its amount.