Sprintr’s Pricing, Competitors and Market Trends analysis is designed to answer one practical question:

Given how this product is selling, how much stock you have, what relevant products are priced at, how the market appears to be moving, and the margin settings you’ve chosen — is your current price helping or hurting performance?
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It is not designed to chase the lowest price, react to every small market change, or push constant repricing.
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It is designed to help you make clear, commercially sensible decisions that balance competitiveness, profitability, product positioning, and market context.

Sprintr brings together the main factors that matter when reviewing a product’s pricing and market position.
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Sprintr starts with what is happening in your own store.

This includes signals such as:

This helps Sprintr understand whether the product appears to have room for a price increase, may need a reduction, should stay where it is, or may need a different action entirely.

Sprintr compares your product against relevant external products where reliable data is available.
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This competitor context may include sources such as Google Shopping, Amazon, eBay, or other available marketplace and shopping data sources, depending on your setup.
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Sprintr uses this comparison to understand whether your current price sits:

This comparison is used as context, not as a rule on its own.

A higher price is not automatically wrong.
A lower price is not automatically better.
The market average is not automatically the correct target.
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Sprintr uses competitor and market data alongside your own sales, stock, margin, and product context.

Not every product should be compared in the same way.
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Some products should be compared against the exact same item being sold elsewhere. Other products should be compared against similar alternatives from competitor brands.
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To make this clearer, Sprintr uses two comparison types.

Use Same product when you want Sprintr to find the exact same item across other retailers, sellers, or marketplaces.
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This is best suited to products such as:

For example, a product like:

Canon EOS 500D mk3, 28-55mm Lens Kit

is likely to work best as a Same product comparison because the brand, model, and specification matter.
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Sprintr will try to preserve those important identifiers when searching for comparison products.

Use Similar products when you want Sprintr to compare your product against equivalent alternatives from competitor brands.
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This is best suited to products such as:

For example, if your product is:

SCRUBD Anti-Ageing Face Moisturiser 100ml

you may not want Sprintr to find other sellers of the SCRUBD product. You may want it to compare against similar moisturisers from brands such as Lab Series, Clinique For Men, or Clarins for Men.
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In that case, Similar products is usually the better comparison type.

Sprintr can choose the comparison type automatically, but you can also control it.

Sprintr applies comparison type in this order:

Auto-detection generally favours:

This keeps the setup simple while helping Sprintr return more relevant competitor and market results.

You may be able to set comparison type in two places.
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You can set a default comparison type for your store.

This is useful if most of your catalogue works the same way.

For example:

If you do not choose a store default, Sprintr will use auto-detection.

You can also override the comparison type for a specific product.

This is useful for mixed catalogues.

For example, you may sell:

When you change the comparison type for a product, Sprintr re-runs competitor analysis for that product so the results reflect the new setting.

Sprintr does not simply use the full product title as the search query.
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Product titles are often written for customers, not competitor lookup. They may include marketing language, extra descriptors, punctuation, or wording that other sellers do not use.
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Instead, Sprintr creates a cleaner search-ready query based on the selected comparison type.

Sprintr keeps the strongest identifying details, such as:

Example:

Original title:

Canon EOS 500D mk3, 28-55mm Lens Kit
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Search-ready query:

Canon EOS 500D mk3 28-55mm lens kit
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This helps Sprintr find the exact item, rather than a broad set of loosely related products.

Sprintr removes the source brand where appropriate and keeps the core comparable product identity, such as:

Example:
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Original title:

SCRUBD Anti-Ageing Face Moisturiser 100ml
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Search-ready query:

Anti-Ageing Face Moisturiser 100ml
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This helps Sprintr look for comparable products from other brands, rather than simply finding more listings for your own brand.

If you have added competitors at store level, Sprintr can use those names to guide the search.
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Sprintr may run:

For example, for a Similar products comparison, Sprintr might search:

This helps Sprintr find more relevant alternatives while keeping search volume controlled.
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If you have not added competitors, Sprintr can still run analysis using the cleaned base query.

Sprintr also uses product and market context to help understand where a product sits within its broader selling landscape.
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The comparison type helps here too.
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For Same product comparisons, Sprintr pays closer attention to exact-item signals, identifiers, and direct marketplace alternatives.
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For Similar products comparisons, Sprintr can use broader product-type and category signals to understand comparable demand, positioning, and market movement.
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This means market context is better aligned with the way your product actually competes.
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A branded camera, an own-brand moisturiser, and a handmade candle should not all be interpreted in exactly the same way.

Pricing analysis also takes your profit settings into account.

Sprintr uses the settings from your Profit and Costs setup, including:

Your selected margin type may be:

This helps keep pricing guidance aligned with the way you want Sprintr to assess profit.
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For example, if your target margin is tighter, or if additional selling costs reduce your contribution margin, Sprintr may be more cautious about recommending a lower price — even if some competitors are cheaper.

Sprintr combines:

Sprintr then assesses whether your regular price should:

Where relevant, Sprintr may also show sale-price guidance.

The recommendation is designed to reflect both opportunity and constraint.

That means Sprintr is not only asking:

“What are similar products priced at?”
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It is also asking:

“Given this product’s sales, stock, margin, market context, and positioning, does a price move actually make commercial sense?”

The competitor list is there to support better judgement, not to lock you into comparisons you do not trust.
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If Sprintr includes competitor products you do not want to compare against, you can remove or deselect those entries and re-run the analysis using a more relevant comparison set.
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This is useful when a competitor product:

Once you re-run the analysis, Sprintr updates the pricing insight using the refined competitor set.

Sprintr keeps pricing and competitor guidance current without requiring constant manual checks.
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Pricing, competitor, and market analysis can run when:

This helps keep recommendations tied to the product’s current situation rather than an outdated snapshot.

The Pricing Score shows how closely your current regular price aligns with Sprintr’s latest analysed recommendation for that product.
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A higher score means your current regular price is close to Sprintr’s current view.

A lower score means your current regular price is further away from the analysed recommendation.
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The score is not about always being cheaper than competitors.

It is also not about always matching the market average.
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It is about alignment between:

Sprintr does not force prices down simply because competitors are cheaper.
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It also does not assume that matching the market average is always the right move.

Pricing decisions need to balance competitiveness with profit protection.
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That is why Sprintr considers your own sales, stock, costs, margins, competitor context, and market context together — rather than treating competitor price as the only signal that matters.

When you see a pricing or competitor recommendation from Sprintr, you should be able to trust that it reflects:

Sprintr’s goal is to help you make pricing and market decisions that are clearer, more relevant, and easier to act on.