Sprintr’s pricing and competitor analysis is designed to answer one core question:
“Given how this product is selling right now, my stock position, and what similar products are priced at — is my regular price helping or hurting me?”
It’s not about chasing the lowest price, reacting to noise, or forcing constant changes.
It’s about helping you hold the right price for your current situation, with confidence.
What Sprintr looks at (at a high level)
Sprintr brings together three perspectives that matter most for pricing decisions.
1) Your real selling situation
Sprintr starts with what’s actually happening in your store, not generic benchmarks.
It considers:
Recent sales behaviour (to understand whether sales are rising, steady, or falling)
How your stock position affects flexibility or pressure
Whether your current price is creating unnecessary risk or leaving value behind
This keeps recommendations grounded in reality, not theory.
2) The competitive landscape (when data is available)
Sprintr compares your regular price to a small, relevant set of competitors that you control.
When you connect your store, you can:
Select up to four competitors to benchmark against using Google Shopping
Specify whether Amazon and/or eBay are part of the market you sell in
Change or update these settings at any time
When reliable competitor pricing data exists, Sprintr uses it to understand whether your price currently sits:
Clearly higher than similar options
Clearly lower
Or broadly in line
Importantly, being higher or lower is not judged as “good” or “bad” by default.
Context matters — and that context comes from your sales and stock position.
If there isn’t enough competitor data for a product, Sprintr is explicit about that and avoids drawing conclusions.
3) Practical pricing safety
Sprintr is deliberately conservative about pricing risk.
The analysis avoids:
Overreacting to short-term noise
Strategies that rely on constant monitoring
Heavy discounting as a first move
Changes that add operational stress
The goal is a price you can hold confidently, not one that needs daily attention.
How recommendations are formed
Sprintr combines those inputs to decide:
Whether your regular price should stay as it is
Whether a controlled increase makes sense
Whether a decrease would reduce friction or risk
When a change is suggested, it’s expressed as a direction and size of adjustment, not a hard number.
This keeps the focus on judgement, not false precision.
Promotions are treated separately:
They are never the primary recommendation
They’re only mentioned as an optional, short-term tactic if circumstances later change
When this analysis runs
Sprintr keeps pricing guidance current without requiring constant attention.
The pricing and competitor analysis runs:
Automatically on a weekly basis, and
Any time you change your regular price — whether that happens directly in your marketplace or inside Sprintr
This ensures the guidance reflects your current reality, not a stale snapshot.
How this connects to your Pricing & Competitor Score
The Pricing & Competitor Score reflects how closely your current regular price aligns with Sprintr’s analysed position for this product right now.
If your price already fits the analysis, your score is high.
If it’s slightly out of line, the score shows that — without overreacting.
If it’s materially misaligned, the score highlights the risk clearly.
The score isn’t about winning against competitors.
It’s about alignment between price, market context, and your selling reality.
Why Sprintr doesn’t do certain things
Sprintr intentionally does not:
Chase short-term buyer behaviour guesses
Recommend constant repricing
Optimise for promotions by default
Force prices down just because competitors are cheaper
Those tactics often look good briefly but create instability over time.
Sprintr’s focus is sustainable pricing decisions you can explain, trust, and stick with.
What you should take away
When you see a pricing recommendation from Sprintr, you can be confident that:
It’s based on your data and your chosen market context
It accounts for both opportunity and risk
It’s designed to reduce pressure, not increase it
You don’t need to follow it perfectly for it to be useful
Sprintr isn’t trying to control your pricing — it’s helping you make clear, calm decisions in one of the easiest areas of your business to overthink.