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How does Sprintr calculate the Pricing & Competitor Score?

Explains how the Pricing Score (0–100) is calculated, how it changes after a price update, when Sprintr re-runs analysis, and what the score bands and sale indicators mean.

Updated this week

How Sprintr calculates the Pricing Score (0–100)

The Pricing Score is a deterministic “distance from Sprintr target” score:

Step 1) Sprintr creates an internal regular-price target from the AI guidance

Sprintr converts the AI’s direction + percent-range bucket into a single internal target (using a consistent midpoint per range).

This ensures:

  • The guidance stays “bucketed” in the UI (safe and non-fussy)

  • The score can still be calculated consistently

Step 2) Sprintr measures how far your current regular price is from that target

The score is based on how close your current regular price is to Sprintr’s target regular price.

Step 3) Confidence softens the penalty (so low-confidence calls don’t over-punish you)

When confidence is lower, Sprintr reduces how harshly the score drops for being off-target. When confidence is higher, the score is stricter.

Multiple variants → one product score

If a product has multiple variants, Sprintr calculates per-variant alignment and then combines them into one product score, weighted toward the variants with more commercial impact.


What happens to the score after you run a Price Update

If you apply Sprintr’s suggested regular price

  • Pricing Score becomes 100 (fully aligned)

If you tweak the regular price during the update

  • The score updates based on how close your chosen regular price is to Sprintr’s suggested target

When Sprintr re-runs pricing AI after an update

Sprintr only re-runs pricing analysis if the applied result meaningfully diverges from the recommendation (to avoid stale guidance):

  • If your applied regular price is more than 5% away from Sprintr’s suggested regular target → Sprintr queues a re-run.

  • If your applied regular price is within 5% → no re-run; the score updates locally.

If you’re on sale:

  • If Regular matches, but your applied sale price is more than 5% away from Sprintr’s suggested sale target → Sprintr queues a re-run (because the sale state has meaningfully changed).

  • If the sale difference is within 5% → no re-run; Sprintr updates the sale indicator only.


What the score ranges mean (updated)

90–100 — On target Your regular price is aligned (or extremely close) to Sprintr’s current recommendation.

70–89 — Close You’re near the target. A small tweak would fully align you, but nothing is urgent.

50–69 — Needs a tweak Your regular price is clearly off target. A considered adjustment is recommended.

0–49 — Significantly off Your regular price is far from where Sprintr believes it should be right now. Action is strongly recommended.


What the score is not

To keep the score stable and trustworthy, it is not designed to:

  • Reward you for being the cheapest

  • Optimise around promotions by default

  • Push constant repricing

  • Treat a sale as the main lever

The score is about regular price alignment with your situation and Sprintr’s current view.


Examples: Pricing Score + Regular/Sale outcomes (updated)

Example 1 — Accepting the recommendation (Regular aligned)

  • Before: Pricing Score: 72

  • Action: You apply Sprintr’s suggested Regular price

  • After: Pricing Score: 100 Why it happens: the dial represents regular alignment. Applying the suggested regular price puts you exactly on target.


Example 2 — You apply a slightly different regular price

  • Before: Pricing Score: 72

  • Action: You apply a regular price close to the suggestion (a small tweak)

  • After: Pricing Score: high but not 100 Why it happens: the score reflects how close your chosen regular price is to Sprintr’s target.


Example 3 — On sale: Regular matched, Sale modified

  • Regular: matched Sprintr’s suggestion

  • Sale: changed away from Sprintr’s suggestion What you’ll see:

  • Pricing Score dial: 100 (regular is on target)

  • Sale indicator: Modified What happens next:

  • If the sale change is small, Sprintr won’t re-run analysis.

  • If the sale change is more than 5% away from the suggested sale target, Sprintr queues a re-run to keep guidance current.


Example 4 — On sale: both Regular and Sale modified

What you’ll see:

  • Pricing Score dial updates based on regular distance to target

  • Sale indicator shows Modified What happens next:

  • If either track is moved meaningfully (more than 5% away from the suggestion), Sprintr may queue a re-run.

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