Bulk Optimisation helps you improve multiple listings at once instead of optimising each product one by one.

You can use it to generate improved SEO copy, new product images, and short product videos across selected listings, then review every change before anything goes live.

Bulk Optimisation is designed for sellers who manage many listings across one or more stores and want a faster way to refresh content, improve SEO, and create new visual assets while staying in control.

A bulk run can include any combination of:

You choose what to include before the run starts.

For example, you can run copy only, images only, videos only, or generate copy, images, and videos together.

Copy optimisation rewrites listing content for SEO.

This can include:

You can guide the copy using settings such as length, emphasis, tone, priority keywords, additional information, and Brand Voice Notes from Asset Manager.

Copy optimisation is included and does not use credits.

Image generation creates new product images for each selected listing.

You can control:

Reference assets can be added from Asset Manager, uploaded during setup, or selected from listing assets.

Images use credits.

Video generation creates short product videos for each selected listing.

You can control:

Videos use credits.

Some connected stores may not support automatic video publishing. Where that applies, Sprintr will flag the video for manual download or upload rather than applying it automatically.

Bulk Optimisation has three main stages:

You will also choose which listings to include before configuration begins.

You can start Bulk Optimisation from the My Stores page using the Bulk Optimisation button.

You can also open Bulk Optimisation from the account dropdown menu.

The Bulk Optimisation page shows:

This makes it easy to return to work that is already in progress.

When starting a new run, choose the listings you want to include.

You can browse listings across all stores, or narrow the view using search and filters.

You can filter by things such as:

You can also use quick views such as SEO under 65 to focus on listings most likely to benefit from optimisation.

Select listings using the checkboxes. Once one or more listings are selected, a floating bar shows how many listings are included and lets you continue to configuration.

In the Configure step, choose what Sprintr should generate.

You can switch on or off:

The setup adapts based on what you choose.

For example, if you only select Copy, you only need to configure copy settings. If you select Images or Videos, additional creative and credit settings appear.

A run summary shows:

You review the credit estimate before generating anything.

Copy settings let you guide how Sprintr rewrites listing content.

You can set options such as:

You can also add Brand Voice Notes from Asset Manager.

Brand Voice Notes help Sprintr follow your preferred tone, phrasing, style, and brand rules when generating copy across the selected listings.

Image settings control how Sprintr creates new images.

Each listing’s primary image is used as the default main product reference. You can adjust this later in the configuration if needed.

You can also add reference assets, such as:

Reference assets can be added from Asset Manager, uploaded during the run, or selected from listing assets.

You can insert asset tokens into the prompt so Sprintr knows how each asset should be used.

For example, you may want the primary product to be the main subject, while a model image or brand asset acts as a supporting reference.

You can also adjust the prominence of assets in the prompt, such as making an asset subtle, standard, or the hero subject.

Video settings control how Sprintr creates short product videos.

You can set options such as:

As with images, you can use asset tokens in the prompt to guide how Sprintr uses the product and supporting assets.

Once configuration is complete, Sprintr starts generating the selected outputs.

The run can continue in the background.

You can wait on the generation screen or close the window and come back later. Sprintr will notify you in the app when the run is ready to review, and you may also receive an email notification.

The generation screen shows progress for each listing.

If a listing has an error during generation, Sprintr will show an error message and allow you to retry where available.

Nothing goes live automatically after generation.

In the Review step, you can check each listing before approving it.

You can review:

Copy is shown side by side so you can compare the current version with the optimised version.

You can approve, skip, edit, preview, or regenerate items depending on the content type.

For generated images and videos, you can regenerate replacements if you are not happy with the first result.

If a generated image or video is not right, you can regenerate it before approving.

When regenerating an image, Sprintr uses the same general image optimisation flow, including:

When regenerating a video, Sprintr lets you adjust settings such as:

The original generated asset is not replaced until you choose to use the new version.

Once listings are approved, Sprintr shows a final summary.

You can see which listings are ready to go live and whether any are set aside, blocked, or expected to replace existing content.

From here, you can choose to:

When scheduling, choose the date and time for the approved changes to go live.

Sprintr may show a timezone warning if your account timezone may not match the store’s actual timezone.

Approved changes are only applied when you publish or when the scheduled time is reached.

Copy optimisation is included.

Images and videos use credits.

The run summary shows the estimated cost before you generate anything.

In the current flow:

The estimated total updates based on the number of listings and the image or video quantity selected.

Sprintr shows your available balance so you can check the cost before committing.

Nothing goes live during selection, configuration, or generation.

Changes only go live after review and approval, and only when you choose to publish or schedule them.

This means you can safely generate options, review the results, skip anything you do not want, and regenerate content before applying changes to your connected stores.

Some stores or platforms may not support every type of update through the connected API.

For example, some platforms may not support automatic video publishing.

Where this happens, Sprintr will flag the item and provide guidance, such as downloading the asset and uploading it manually in the store’s media library.

Bulk Optimisation helps you improve multiple listings in one controlled workflow.

You can:

Sprintr’s aim is simple:

Help you optimise many listings faster, while keeping every change reviewable, editable, and under your control.