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Step 3 - Publishing or scheduling bulk changes

Apply approved bulk changes now or schedule them to go live later.

Publishing or scheduling bulk changes

After you have reviewed and approved your Bulk Optimisation results, Sprintr shows a final summary of what is ready to go live.

This is the final step before approved changes are applied to your connected store.

Nothing goes live until you choose to publish now or schedule the update.


When you reach this step

You reach the publish or schedule step after all listings in the bulk run have been reviewed.

Each listing will usually be marked as one of the following:

  • approved and ready

  • skipped or set aside

  • blocked

  • still needing action, if review is incomplete

Only approved listings move forward.

Skipped or set-aside listings are not applied.


Final approval summary

Before publishing, Sprintr shows a summary of the reviewed run.

This helps you check what will happen before any changes are applied.

The summary may show:

  • how many listings are ready

  • how many listings are set aside

  • whether any listings are blocked

  • which approved listings will go live

  • which content types are included

  • expected SEO score changes, where available

  • whether copy, images, or videos are included for each listing

Use this summary as your final checkpoint.


Will go live

The Will go live section shows the listings that have been approved and are ready to apply.

These are the listings Sprintr will update when you publish now or when the scheduled time arrives.

For each listing, Sprintr may show details such as:

  • listing name

  • connected store or platform

  • copy changes

  • image changes

  • video changes

  • SEO score movement, where available

Review this section carefully before continuing.


Set aside

The Set aside section shows listings that will not be applied.

A listing may be set aside because it was skipped, not approved, or excluded during review.

Set-aside listings are not changed when you publish or schedule the run.


Blocked listings

If a listing is blocked, Sprintr has identified something that prevents it from being applied.

A blocked listing may need:

  • further review

  • a retry

  • missing information

  • a connection issue to be resolved

  • manual action

  • platform-specific handling

Blocked listings are not applied until the issue is resolved.


Publish now

Choose Publish now when you want approved changes to be applied immediately.

Sprintr will apply the approved updates to the relevant connected stores where automatic publishing is supported.

This may include:

  • updated copy

  • new or updated images

  • image metadata, where supported

  • other approved listing changes

Publishing starts the apply process. Some changes may appear quickly, while others may depend on the connected store or platform.


What happens after publishing

After publishing, Sprintr applies the approved changes to the relevant listings.

Skipped, set-aside, or blocked listings are not updated.

Once changes are applied, Sprintr may refresh analysis later, including SEO scores, after the store has been updated and the next analysis cycle runs.

This means the displayed score may not change instantly in every place.


Schedule changes for later

Choose Schedule and Publish when you want approved changes to go live at a later date and time.

This is useful when you want to prepare listing updates ahead of time, such as for:

  • seasonal campaigns

  • product launches

  • sale periods

  • retail moments

  • content refreshes

  • planned SEO updates

  • coordinated store changes

Scheduling lets you finish the review work now while controlling when the approved changes are applied.


Setting a schedule

When scheduling, choose:

  • date

  • time

Sprintr will show how many listings are selected and what types of updates are included, such as SEO copy, images, or videos.

For example, the schedule window may show:

  • number of listings ready

  • number that will replace existing content

  • number blocked

  • list of ready listings

  • selected date

  • selected time

Check this carefully before confirming the schedule.


Timezone warning

Sprintr may show the timezone being used for the schedule.

For example, it may show the store timezone or your account timezone.

If Sprintr warns that this might not be the store’s actual timezone, check the timezone before scheduling.

This matters because a scheduled update for 9:00 AM should go live at the time you expect for the relevant store or market.

Where available, use the timezone setting link to review or correct the market timezone.


Confirming the schedule

Once the date and time are correct, select the schedule button.

For example:

Schedule 3 listings

After scheduling, Sprintr will hold the approved changes until the scheduled time.

Nothing goes live before that time unless you choose to publish manually instead.


Keep reviewing

Choose Keep reviewing if you are not ready to publish or schedule yet.

This returns you to the review step so you can check the results again.

Use this when:

  • you want to review a listing again

  • you noticed something that needs changing

  • you want to approve or skip a different listing

  • you need to regenerate an image or video

  • you are not ready to apply the changes


Manual upload items

Some platforms may not support automatic publishing for every asset type.

For example, a generated video may need manual upload if the connected store does not support automatic video publishing.

When this happens, Sprintr will flag the item.

The approved asset may still be useful, but you may need to download it and upload it manually to the store or marketplace.

Manual upload items may not be applied automatically when you publish or schedule.


What happens to skipped listings

Skipped listings are not applied.

They remain set aside from this run.

You can optimise them again later in a new run or handle them individually.

Skipping a listing does not delete the listing or change the connected store.


What happens to approved but unpublished changes

Approved changes are not live until you publish or schedule them.

Until then, they remain part of the bulk run.

You can return to the run from the Bulk Optimisation page if it is still awaiting final action.


Publishing versus scheduling

Use Publish now when the approved changes are ready to go live immediately.

Use Schedule and Publish when timing matters.

For example:

  • publish now for general SEO improvements

  • schedule for campaign launches

  • schedule for seasonal updates

  • schedule for changes that need to go live at a specific time

  • keep reviewing if anything still needs checking


Good ways to use scheduling

Scheduling is useful when you want to prepare work in advance.

Good examples include:

  • refreshing Christmas listings before a planned campaign

  • preparing summer product copy before peak search demand

  • updating a product range before a launch date

  • coordinating content changes with email or social campaigns

  • preparing changes outside working hours but publishing at a better time

Before scheduling, make sure the approved listings and timezone are correct.


What you should take away

Publishing or scheduling is the final step in Bulk Optimisation.

Approved listings do not go live until you choose to apply them.

You can publish immediately, schedule changes for later, or keep reviewing before making a final decision.

Only approved listings are applied. Skipped, set-aside, or blocked listings are not changed.

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