Yes — now you’ve given the screenshots and product context, I’d update the article so it reflects the actual UI rather than the earlier assumptions.

Here’s the revised help content.

Sprintr’s Asset Manager helps you manage the image assets and brand voice notes you want Sprintr to use across your account, stores, and optimisation workflows.

It is designed to answer one practical question:

“Where are the images, visual references, and brand guidance I want Sprintr to reuse when improving or generating listing content?”

Asset Manager is not just a file upload area.

It helps Sprintr understand what each asset is, how it should be described, which store it belongs to, and how it may be useful in future content, image, and SEO optimisation workflows.

You can open Asset Manager from your account menu.

Select your profile dropdown in the top-right of Sprintr, then choose:

Assets Manager

You may also see Asset Manager open as a tab in your main workspace.

Asset Manager gives you one place to organise and reuse assets such as:

You can use these assets when working on listing optimisation, creating new images, or giving Sprintr clearer brand and product context.

This is especially useful if you manage multiple stores, products, campaigns, brands, or visual styles.

From Asset Manager, you can:

Asset Manager helps keep useful assets easy to find instead of leaving them scattered across uploads, previous generations, or individual listings.

You can add a new image in two ways:

When you add a new image, Sprintr automatically analyses it and fills in useful information where possible.

This can include:

For example, Sprintr may recognise that an image is a lifestyle image, identify visual details such as clothing, colour, setting, or activity, and suggest tags that make the asset easier to find later.

You can review and edit these details before saving the asset.

When uploading or editing an image asset, you may see fields such as:

Asset Name
The display name for the asset. Sprintr may suggest one automatically, but you can change it.

Asset Type
The category of the asset, such as Product image, Lifestyle image, On-model image, Logo, or Label / Packaging.
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Link to Store
The store the asset belongs to. You can leave the asset unlinked if it is not tied to a specific store yet.

Tags
Optional labels that make the asset easier to search, filter, and reuse.

Sprintr may suggest tags automatically from the image. You can add or remove suggested tags before saving.

Asset types help Sprintr understand how an asset should be treated.

The available types include:

Product image
A clear image of the product itself.

Lifestyle image
An image showing the product in use, in context, or in a styled setting.

On-model image
An image showing a person wearing, holding, or using the product.

Detail / close-up
An image showing texture, materials, finish, ingredients, features, or smaller product details.

Variant image
An image connected to a specific colour, size, style, flavour, bundle, or other variation.

Size / fit guide
An image that helps customers understand dimensions, sizing, proportions, or fit.

Logo
A brand mark or logo asset.

Label / Packaging
Packaging, label, box, bottle, tube, pouch, wrapper, or similar product presentation asset.

Brand Voice Notes
Written guidance that helps Sprintr understand how your brand should sound.

Other
Any useful asset that does not fit the main categories.

When Sprintr analyses an uploaded image, some fields may be marked as AI-filled.

This means Sprintr has suggested the value based on the image or surrounding context.

You stay in control.

You can keep, edit, remove, or replace AI-filled information before saving the asset.

Sprintr may also show recommendations, such as:

These recommendations are there to help you organise assets more clearly. They do not automatically publish or change your store listings.

Asset Manager also lets you add a Brand Voice Note.

A Brand Voice Note is written guidance that tells Sprintr how your brand should sound when generating or improving content.

You can use it to describe things like:

For example, you might tell Sprintr that your brand voice should be warm, minimal, premium, playful, technical, calm, direct, or family-friendly.
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You can add a Brand Voice Note by selecting:

Add Brand Voice Note

Then enter the note, give it an asset name, optionally link it to a store, add tags, and save it.

Tags help you organise assets in a way that matches how you work.

For example, you might use tags such as:

Tags are especially useful when you have lots of assets and want to quickly find images by theme, campaign, product type, style, colour, or use case.

Sprintr can suggest tags automatically, but you can always adjust them.

The filter panel helps you quickly narrow your asset library.

You can search by:

You can also filter by:

The source filter lets you distinguish between assets that were uploaded and assets that were AI generated.

The store association filter helps you focus on assets for a specific connected store, or view assets across all stores.

You can select an image asset from the grid to view it and edit its details.

This is useful when you want to:

Keeping asset details accurate makes the library easier to search and helps Sprintr use the right context during optimisation and generation.

Asset Manager is connected to Sprintr’s SEO Optimisation workflow.

When optimising a single listing, you can add or select image assets and Brand Voice Notes as part of the optimisation process.

This helps Sprintr generate better listing content because it can use clearer visual and brand context.

For example, a Brand Voice Note can guide how Sprintr writes the title, description, or product messaging, while image assets can support image generation or visual improvement.

Asset Manager also supports Bulk Optimisation.

When running bulk optimisation, you can use assets and Brand Voice Notes to guide the content and image outputs across multiple listings.

This is useful when you want a group of listings to follow the same brand direction, visual style, or campaign theme.

For example, you may want several listings to use the same brand voice guidance, or to reference a consistent set of product or lifestyle images when creating new image assets.

When creating a new image during SEO Optimisation or Bulk Optimisation, you can add or use image assets from Asset Manager.

These assets can help Sprintr understand:

Asset Manager gives Sprintr better inputs, but you still review generated content before using it.

Uploading an asset does not automatically publish it to your store.

Asset Manager is there to organise and guide asset use, while keeping you in control.

Asset Manager works best when your library is kept clear and structured.

Useful habits include:

The clearer your asset library is, the better Sprintr can use it during optimisation and generation.

When you use Asset Manager, you can be confident that:

Sprintr’s aim with Asset Manager is simple:

Help you keep your visual and brand assets organised, so optimisation and content generation become faster, clearer, and easier to control.